When is it time to consider Google Ads?

When is it time to consider Google Ads?

Here are some of the benefits of using Google Ads in your digital marketing strategy.

1. It increases leads and customers.
Google Ads is one of the best tools for lead generation.
Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform.

2. It’s a flexible marketing platform.
Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. It’s suitable for all kinds and sizes of organisations. You can literally turn internet traffic on and off using this system. It is also compatible with a wide range of other marketing platforms and software systems.

3. You get a high return on investment.
Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimise Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.

4. You see fast, transparent results.
Google Ads is known for delivering quick, straightforward results and reports of your campaigns through your Digital Marketing Company.

5. It taps into huge, high-quality traffic sources.
Google prides itself on displaying relevant content and ads, and the company continues to evolve and improve its search engine algorithms to produce the most relevant search results and ads.

6. You find out more about your market.
It’s important to get into the minds of your ideal customers.

Google Ads, yields information about customer habits and requirements that business owners of previous generations could have only dreamed about.

Want to learn more? Contact us TODAY!

How to get over 10k views with less than 5k followers.

How to get over 10k views with less than 5k followers.

The truth is every account has to start somewhere!

One of the main secrets to growing smaller accounts is YOUR CONTENT! Creating “VIRAL” content helps get more brand exposure for smaller accounts and can help convert those views into followers!

➡️ Keep it vague: Viral content is content that a WIDE group of people can relate to. Most viral content is vague enough that it can resonate with users beyond your target audience.

➡️ Scroll stopping hooks: Use trending keywords, pain points and popular topics. Grab the users attention in the first 3 seconds of your video.

➡️ High video quality: Low quality videos are actually de prioritised on the algorithm. Avoid posting reels that are low resolution, blurry or are visibly recycled from another app.

➡️ High engagement level: Yes, this may seem basic, but the most viral content has something different on the screen at least every 3 seconds. All yourself as a user, how long would you even watch it if I was scrolling?

➡️ Consistency/Spending time in the app: Instagram rewards users for spending time using the app. The main goal is to keep users on the app longer. Stick to a consistent posting schedule of about 3 to 4 times per week minimum to get the algorithm on your side.

HOW TO FIND YOUR PEOPLE ON SOCIAL MEDIA?

How to find your people on Social Media and grow your online community.

We can talk about this all day. Half the battle on social media is BUILDING AN ENGAGED COMMUNITY. No one wants to be sold to 100% of the time and on social media the key to success is building a loyal following.

KNOW YOUR AUDIENCE

  • Identify WHO you think would be a great fit in your community. What kind of users are you wanting/trying to attract?
  • Once you know who your target is, you can create content that attracts those users and builds a community of like-minded individuals.
  • Learn what your audience likes and cater to what they see as valuable content to build an engaged community.

ENCOURAGE CONVERSATIONS

  • Be active on your stories. Use interactive tools to provoke conversations.
  • Always respond to DMs and comments in a timely genuine fashion so your followers know its welcomed and encouraged.
  • Create strategies to prompt followers to engage. Eg. Ask a question in your captions.
  • Position yourself as being approachable to your followers.

BE AUTHENTIC & SHOW WHO YOUR BRAND IS

  • People want to connect with you. To build a community it’s important to be open and authentic.
  • Show behind the scenes content that shows your brands personality.

OUTBOUND/INBOUND INTERACTIONS

  • Growing your platform to build a community is half the battle. You need to be actively liking, commenting and following new users to grow your page.
  • You need to spend time using the app and scrolling your home feed to support others in your community in order to expect that in return.